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How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
May 14, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, May 14). How female representations shaped female emotions and consumption over the decades (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-female-representations-shaped-female-emotions-and-consumption-over-the-decades-spanish-